Privacy Policy

Introduction

MBTI Type Guide ("we", "us", or "our") operates the website at mbtitypeguide.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. We are committed to protecting your privacy and handling your data transparently.

Information We Collect

We collect information that you voluntarily provide to us when you use our website:

• Newsletter Subscription: Newsletter Subscription: email address, preferred language, MBTI personality type (optional), and topic interests (optional).
• Article Comments: Article Comments: display name, email address (kept private, never displayed publicly), comment content, MBTI type (optional), and article rating (optional).

We do not use analytics, tracking pixels, or advertising technologies. We do not automatically collect browsing data, IP addresses, or device information beyond what is necessary for the website to function.

How We Use Your Information

We use the information we collect for the following purposes:

• To send you newsletter emails if you have subscribed (based on your language and interest preferences).
• To display your comment on articles (only your display name and comment content are shown publicly; your email is never displayed).
• To moderate comments and prevent abuse.
• To improve our website and content based on aggregated, anonymized trends.

Data Storage and Security

Your data is stored securely in Sanity CMS (sanity.io), a cloud-based content management system with data centers in the United States and European Union. Our website is hosted on Vercel (vercel.com). Both services implement industry-standard security measures including encryption in transit (TLS) and at rest.

Third-Party Services

We use the following third-party services to operate our website:

• Vercel — Vercel — Website hosting and content delivery network.
• Sanity CMS — Sanity CMS — Content management and data storage for articles, comments, and subscriber information.
• Google Fonts — Google Fonts — Web fonts loaded from Google's servers for typography display.

Each third-party service has its own privacy policy. We recommend reviewing their respective policies for details on their data handling practices.

Cookies and Local Storage

Our website uses only essential cookies required for basic functionality:

• Locale preference — A cookie set by our internationalization system to remember your language preference (English, French, Simplified Chinese, or Traditional Chinese).
• We use browser localStorage to remember whether you have dismissed the cookie consent notice. This is not a cookie and is only stored locally on your device.

We do not use analytics cookies, advertising cookies, social media tracking cookies, or any other non-essential cookies.

Your Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

• Right of access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can request correction of inaccurate or incomplete personal data.
• Right to erasure — You can request deletion of your personal data.
• Right to restrict processing — You can request that we limit how we use your data.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to object — You can object to our processing of your personal data.

To exercise any of these rights, please contact us at privacy@mbtitypeguide.com. We will respond to your request within 30 days.

Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know — You can request information about what personal data we collect, use, and disclose.
• Right to delete — You can request deletion of your personal data.
• Right to opt-out — We do not sell your personal information to third parties.
• Right to non-discrimination — We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, please contact us at privacy@mbtitypeguide.com.

Data Retention

Newsletter subscriber data is retained until you request to unsubscribe or delete your account. Comment data is retained indefinitely unless you request deletion. To request data deletion, please contact us at privacy@mbtitypeguide.com.

Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child under 16, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at privacy@mbtitypeguide.com.