Introduction
MBTI Type Guide ("we", "us", or "our") operates the website at mbtitypeguide.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. We are committed to protecting your privacy and handling your data transparently.
Information We Collect
We collect information that you voluntarily provide to us when you use our website:
- Newsletter Subscription: Newsletter Subscription: email address, preferred language, MBTI personality type (optional), and topic interests (optional).
- Article Comments: Article Comments: display name, email address (kept private, never displayed publicly), comment content, MBTI type (optional), and article rating (optional).
We do not use analytics, tracking pixels, or advertising technologies. We do not automatically collect browsing data, IP addresses, or device information beyond what is necessary for the website to function.
How We Use Your Information
We use the information we collect for the following purposes:
- To send you newsletter emails if you have subscribed (based on your language and interest preferences).
- To display your comment on articles (only your display name and comment content are shown publicly; your email is never displayed).
- To moderate comments and prevent abuse.
- To improve our website and content based on aggregated, anonymized trends.
Data Storage and Security
Your data is stored securely in Sanity CMS (sanity.io), a cloud-based content management system with data centers in the United States and European Union. Our website is hosted on Vercel (vercel.com). Both services implement industry-standard security measures including encryption in transit (TLS) and at rest.
Third-Party Services
We use the following third-party services to operate our website:
- Vercel — Vercel — Website hosting and content delivery network.
- Sanity CMS — Sanity CMS — Content management and data storage for articles, comments, and subscriber information.
- Google Analytics — Google Tag Manager & Google Analytics 4 — We use Google Tag Manager to load Google Analytics, which collects anonymized usage data (page views, session duration, country, device type) to help us understand how visitors use our site. IP addresses are anonymized. See Google's privacy policy at https://policies.google.com/privacy.
- Google Fonts — Google Fonts — Web fonts loaded from Google's servers for typography display.
- Google AdSense — Google AdSense — We use Google AdSense to display advertisements on our website. Google and its partners use cookies and similar technologies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google's Ad Settings at https://www.google.com/settings/ads or https://www.aboutads.info.
Each third-party service has its own privacy policy. We recommend reviewing their respective policies for details on their data handling practices. Cookies set by these services are subject to your consent choices.
Cookies and Local Storage
Our website uses the following cookies and storage technologies:
- Essential cookies — Locale preference (remembers your language) and security/session cookies required for basic site functionality. These cannot be disabled.
- Analytics cookies — Google Analytics 4 (via Google Tag Manager) tracks anonymized site usage. Loaded only after you accept cookies via our consent banner.
- Advertising cookies — Google AdSense and its advertising partners use cookies to serve personalized ads. Loaded only after you accept cookies via our consent banner. You can opt out at https://www.google.com/settings/ads.
- Browser localStorage — Used to remember your cookie consent choice. This is not a cookie and stays on your device only.
You can change your consent at any time by clearing your browser's localStorage for this site or contacting us at the email below.
Your Rights Under GDPR (European Users)
If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):
- Right of access — You can request a copy of the personal data we hold about you.
- Right to rectification — You can request correction of inaccurate or incomplete personal data.
- Right to erasure — You can request deletion of your personal data.
- Right to restrict processing — You can request that we limit how we use your data.
- Right to data portability — You can request your data in a structured, machine-readable format.
- Right to object — You can object to our processing of your personal data.
To exercise any of these rights, please contact us at privacy@mbtitypeguide.com. We will respond to your request within 30 days.
Your Rights Under CCPA (California Residents)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to know — You can request information about what personal data we collect, use, and disclose.
- Right to delete — You can request deletion of your personal data.
- Right to opt-out — We do not sell your personal information to third parties.
- Right to non-discrimination — We will not discriminate against you for exercising your privacy rights.
To exercise your CCPA rights, please contact us at privacy@mbtitypeguide.com.
Data Retention
Newsletter subscriber data is retained until you request to unsubscribe or delete your account. Comment data is retained indefinitely unless you request deletion. To request data deletion, please contact us at privacy@mbtitypeguide.com.
Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child under 16, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at privacy@mbtitypeguide.com.